Because a traditional neon light tube can only emit one color, if you want to change the color of the pattern or text on the neon light advertisement, you have to use multiple neon light tubes of different colors in front of the same pattern or text. Turn on the power control equipment to light up each neon tube to achieve the purpose of changing colors. Such overlapping and combined neon tubes are not only complicated to install, have many fault points, and have a poor appearance, but also have a strong sense of Super Bright Tower Hanging Stadium Lights beating when they change color. As for the color-changing neon lamp, the same lamp tube can produce many different colors, which is undoubtedly a major change in the lighting of neon lamp advertisements and signs and is very popular among users. After inspecting the use of color-changing neon sign advertising and decorative lighting in Britain, Hong Kong and Beijing, the author feels wonderful and magical for its unique artistic effect, and it is worthy of a large number of promotion and application.
#1.Neon Lights
There will be new developments in neon lighting advertisements. Although neon sign advertising has a history of nearly a hundred years, due to the continuous advancement of neon sign technology, new neon sign products continue to appear. It is predicted that in the next 20-30 years, color-changing neon lights, fiber optic neon lights, rainbow light source neon lights, electrodeless neon lights and low-voltage electronic neon lights will come out one after another. This will be a powerful promotion for neon advertising lighting. In addition, the application range of neon lights has broad application prospects in the night scene lighting of buildings, artistic decoration and signal signs, in addition to advertising.
#2.Flood Lighting
Continuously improving advertising projection (flood) lighting. One is that the lighting system is constantly updated, and there are various lighting systems such as tungsten halogen lamps, fluorescent lamps, mercury lamps with improved color rendering and metal halide lamps; the second is that the lighting technology for advertising lighting is becoming more and more mature, and the lighting design is more standardized; third, The illuminance standard of advertising projection lighting, the uniformity of lighting, the light source, lamps and control equipment used are gradually finalized and standardized.
#3.Lightbox Ads And Signs
Light box advertisements and signs, especially flexible light box advertisements, have become a rookie in advertising lighting due to their unique advantages. They are highly favored and have a good prospect for promotion and application. The reason for the analysis is that flexible light boxes, film light boxes, frosted glass light boxes, diffuse transmission plexiglass plate light boxes, and PC board light boxes, compared with neon sign advertisements, it has the following outstanding advantages:
- The material has good 50W, 100W, 150W, 200W Industrial Miner’s Lamp transmittance, and the visual effect is good when viewed from different angles; using computer inkjet printing, photo printing, screen printing, heat transfer printing, and thermoforming technology, various characters and color patterns can be printed on the screen, regardless of Whether it is day or night, its visual effect is good;
- Most of the materials have the advantages of high strength, anti-ultraviolet aging and anti-static, and can be used for a long time without direct damage or climate influence;
- Flexible cloth is transported in rolls, which is safe, economical and convenient to transport. It is equipped with aluminum alloy or stainless steel box frame, which is safe and convenient, and has good weather resistance. For example, Autoron 4 light box cloth can resist wind speed of 100KM/hour;
- Since the light box cloth and other materials are anti-microbial growth, anti-pollution, and easy to clean, it is easy to maintain and manage. Cleaning, repairing and replacing the light source do not need to disassemble the panel, just open the top or bottom of the light box.
#4.Fiber Optic Lighting
Application of fiber optic lighting technology in advertising and signs. Since the 1980s, the world’s advertising industry has begun to use optical fiber technology to produce. Advertising Because the optical fiber has the advantages of wide light transmission range, light weight, small size, low power consumption, no electromagnetic field interference, and wide frequency band. The Coca-Cola fiber optic lighting on Times Square in New York, the United States, has clear images, bright colors, and lifelike images, and can make the images change endlessly under the control of the computer, and the advertising effect is remarkable. Another example is the speed limit sign illuminated by fiber optics on Guomen Road in Beijing, which is popular for its small size, large viewing distance, and good visibility. Experts believe that the emergence of this form of advertising means that “static street sign” advertisements will be gradually abandoned, and outdoor advertising media will undergo tremendous changes.
#5.Light Pipe
Distinctive light pipe lighting for advertisements and signs. In the early 1990s, at the Munich Airport in Germany, there was a kind of light guide with light pipes on the highways of France and Spain to guide light into advertisements or road sign light boxes for lighting. This kind of advertisement and bid-winning screen has clear patterns and bright colors, and is particularly convenient for maintenance. It is not necessary to open the light box, and the maintenance personnel can open the light source box of the light guide tube on the ground to check and replace the light source.
#6.Large Screen Display
Large screen display advertising. In the 1980s, a large-screen display advertisement was completely different from the neon sign advertisement. This is a large-area matrix video display system that uses a single light-emitting device as a unit. This kind of system is used for advertising display, not only the picture brightness is high, the contrast ratio is big, the color is bright, but also can display its dynamic picture and text like TV.
Depending on the light-emitting device used, the display screen has many types, mainly including light-emitting diode LED display, cathode ray tube (CRT), fluorescent discharge tube (FDT), incandescent light display and liquid crystal (LCD) display. The technical parameters of commonly used light-emitting devices are shown in Table 2.
This kind of advertising media has been widely used in public places and traffic arteries with many people. In addition to its function of advertising, it can also release information and enrich people’s cultural and entertainment life. It is the most popular advertising medium for audiences. It has been popularized and applied in many cities in our country, and has received very good results.
#7.Invisible Advertising And Signs
This is an advertisement or logo painted with Phosphor Color. It cannot show its pattern under natural light; only when it is irradiated with ultraviolet light can it show its colorful and lifelike advertisement or logo picture. This is a relatively special advertising medium, which has been used in many places at home and abroad, and has received magical advertising and decorative effects.
#8.Hologram Ads And Logos
This is an advertising logo designed and produced using hologram technology. Its graphic outline is clear and the three-dimensional effect of the picture is particularly strong. Although this technology has not yet been widely used. But its unique performance has attracted great attention from the advertising and lighting circles.
#9.Solar Road Signs
This is a road sign formed by using amorphous silicon solar cells to convert sunlight energy into electrical energy, as a power source for road sign light-emitting devices, and to make it glow. The road signs set up on Chang’an Street and the isolation zone of the Second Ring Road in Beijing, and the navigation signs on the Pearl River in Guangdong all use this technology. The energy saving effect is very significant, and the lighting effect is good.
#10.Advertising Aerial Lighting
The high-altitude balloons launched in recent years, the advertisements are quite innovative. Lighting sources are installed inside the balloon as lighting for air advertising. This type of lighting power supply, one is to use self-contained batteries, and the other is to use power lines to send electricity from the ground to the ball for use as a lighting source. The “Space Light Ball” just launched by CCTV Launch Station belongs to this category of products.
There are many types of advertising lighting. In application, with different installation locations and requirements, the form and quantity of lighting, the shape and color of lighting equipment also show a diversified development trend.
Advertising art is the soul of advertising design. In the colorful world of advertisements, advertisements, as a medium for disseminating visual information, must not only be eye-catching and leave an unforgettable impression on consumers in an instant, but also through the unique artistic conception of designers, strong color effects and the most The best lighting art makes people get artistic infection and beauty enjoyment, and stimulates consumers’ desire to buy. The artisticization of advertising lighting is to require not only lighting, but also beautiful lighting and artistic charm. An advertising work with ingenious artistic conception and fine processing can only be designed scientifically and artistically, that is, by selecting scientific and applicable light sources and lamps with reasonable light distribution, and determining the lighting scheme according to the best brightness level and brightness distribution, thereby Artistically display the work in front of the audience. If the lighting is used improperly, or causes glare, which makes the audience feel uncomfortable, even excellent advertising works will lose their artistic style, and even weird phenomena will appear. For example, the lighting art of large billboards. Billboards are common advertising media in public places and traffic arteries. Its lighting is not simply a matter of installing a few lights above or below the billboards. The illuminance and illuminance distribution of the card surface, the optical performance of the light source and lamp, the color effect, the installation position, the appearance and color of the lamp bracket are all more and more scientific and artistic. For example, the size, illuminance and lighting uniformity of outdoor billboards stipulated by the American Outdoor Advertising Association are strictly regulated, see Table 3 and Table 4 for details. The light sources, lamps and installation equipment used are all different. The content and location of the advertisement are also strictly regulated in art.
Another example is the lighting of light box advertisements and signs. In order to achieve the best artistic effect of the advertising screen, the brightness of the advertising screen also has the standards shown in Table 5. Then design and calculate the light source lamps and installation methods in the light box according to the brightness of the screen. The brightness uniformity of the light box screen is calculated by the following formula: uniformity = brightness near the light source / brightness of the part far away from the light source. The uniformity of 1 is the best, and the uniformity of 2 is the maximum tolerable value. For most advertising light boxes, the uniformity of 1.3 to 1.5 can have a satisfactory effect.
Especially worth mentioning is the application of color-changing neon 120-130lm/w Slim IP66 Top-post Led Roadway Light, which will have a profound impact on the art of neon lighting. Because a traditional neon light tube can only emit one color, if you want to change the color of the pattern or text on the neon light advertisement, you have to use multiple neon light tubes of different colors in front of the same pattern or text. Turn on the power control equipment to light up each neon tube to achieve the purpose of changing colors. Such overlapping and combined neon tubes are not only complicated to install, have many fault points, and have a poor appearance, but also have a strong sense of light beating when they change color. As for the color-changing neon lamp, the same lamp tube can produce many different colors, which is undoubtedly a major change in the lighting of neon lamp advertisements and signs and is very popular among users. After inspecting the use of color-changing neon sign advertising and decorative lighting in Britain, Hong Kong and Beijing, the author feels wonderful and magical for its unique artistic effect, and it is worthy of a large number of promotion and application.
